Social Business

Social Business

Albert Maruggi of the Marketing Edge Podcast’s report on social business, exploring Izzy’s Ice Cream’s RFID social media notification system and how that reveals the company’s social culture.

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Effects Of Online Buzz

87% of online Americans say positive information they’ve read online has reinforced their decision to buy a product or service that was recommended to them.

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IKEA's Man Caves

IKEA’s Man Caves

IKEA has created a playground in which guys can pass the time as their wives or girlfriends are shopping.

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Customer Service Is The New PR

AVERAGE CALL HOLD TIME BY RETAILER Stella Service Only 21 of the Internet’s top 100 retailers connect shoppers directly to a live agent. Consumer Reports 71% of shoppers become extremely irritated when they cannot reach another human being on the phone. 67% of them got so frustrated they hung up the phone without resolving their…

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