Posts Tagged ‘Retail Marketing’
The Internet Of Things Landscape [INFOGRAPHIC]
Forecasters predict up to 20 billion IoT devices within a few years. This Internet of Things Landscape infographic makes sense of it all.
Read MoreHow People Use Mobile Payment Apps [CHART]
Nearly three-quarters of mobile banking app users use a mobile payment app to pay a bill.
Read MoreInternet Of Things Spending By Industry [TABLE]
The travel and hospitality industry leads spending on the Internet of Things technology.
Read MoreTop Retail Brands Advertising On YouTube, 2015 [TABLE]
Companies like Wal-Mart, Target and Amazon have been flocking to YouTube to run branded content and advertising campaigns.
Read More5 Public Relations Case Studies [INFOGRAPHIC]
The following infographic from George Washington University’s Master’s in Strategic Public Relations Program illustrates five public relations case studies in which organizations successfully addressed a delicate communications problem.
Read MoreShare Of Email Clicks By Industry & Device
Brands continue to increase their email volume, registering a 24.8% year-over-year rise in Q3.
Read MoreMetrics For Measuring Success Of TV Ad Campaigns [CHART]
Advertisers are primarily measuring the outcome of their TV ad campaigns on the bases of increased brand awareness (49%) and increased sales (44%).
Read MoreConsumers' Most Trusted Purchase Information Sources [CHART]
Most people don’t shop in isolation. They are inspired, informed and assured by others throughout the path to purchase.
Read MoreHow Consumers Believe Virtual Reality Would Affect Shopping, December 2014 [CHART]
More than one-third of US internet users said VR would make them open to purchasing more online since it would give them a more realistic feel of the product remotely.
Read MoreThe Economic Power Of Amazon, Apple, Facebook & Google [VIDEO]
Scott Galloway, a professor of Marketing and Brand Strategy at the NYU Stern School of Business, discusses The Gang of Four (Google, Facebook, Apple, and Amazon), their victims, and the strategies that led them onto a path to a trillion dollar market cap.
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