Restaurant Marketing Archives - Page 9 of 22

2013 Top TV Advertising Brands By Category [TABLE]

Google was named Brand of the Year and also aired the most effective commercial of the year, its Zeitgeist-themed Here’s to 2013.

Global Mobile Ad Spending Growth By Industry, Q3 2013 [CHART]

The pharmaceutical industry has done the most to increase mobile ad spending as of Q3 2013.

Mobile Ad Spending Growth By Vertical, Q3 2013 [CHART]

The pharmaceutical vertical leading the pack by virtue of an impressive 744% year-over-year increase in spending.

Online Product Research Via Computer Or Mobile, September 2013 [CHART]

87.3% liked using their computer for online shopping best, with just 7.4% choosing tablets and 5.3% choosing smart phones.

Smart Phone Owners Mobile Transaction Experiences, November 2013 [CHART]

Some 46% smart phone owners say they have either used or seen someone firsthand use a mobile application that allows the redemption of offers at a retailer or restaurant, up from 40% last year.

Most Active Pro Sports Sponsorships Categories, November 2013 [TABLE]

Sponsorship spending on sports is on the way up, predicted to rise by 6% this year.

Average Annual Income & Spending Of American Affluents, Q3 2011-Q2 2012 [TABLE]

By one popular measure of affluence—a minimum annual household income of $100,000—affluents comprise one-fifth of all US households.

Dunkin' Donuts Monday Night Football Vine Ads [VIDEO]

Albert Maruggi & David Erickson discuss Dunkin’ Donuts use of Vine to create television ads based on real plays of Monday Night Football games.

Marketing Tactics Used By American Restaurants, March 2013 [TABLE]

Among US restaurants in March 2013, 80% used social media—17 percentage points higher than email, which was the next most popular choice.

Where American Internet Users Expect To Shop During The Holidays, 2011-2013 [TABLE]

Deloitte reports that 47% of respondents expected to shop online this holiday season, making it the most popular shopping channel.