Posts Tagged ‘Restaurant Marketing’
Top Mobile Apps Used For Local Business Search, December 2012 [TABLE]
Google Maps was the No. 1 app used for local searches on phones and tablets, at 35% and 25%, respectively.
Read MoreAmerican & Retail Therapy, April 2013 [TABLE]
American women are 61% more likely than men to say they shop and spend money to improve their mood.
Read MoreBeyond Social Media: Macy's $1,453 Typo; Yelp Reviews; Prankvertising; Kevin Ware & Social Empathy [PODCAST]
This week: Macy’s $1,453 Typo; Yelp’s Filtered Reviews; Nike’s Winning Ad Lampooned; Prankvertising; Kevin Ware & Social Empathy; Silent Instagram Film Trailers; Punch Pizza Goes To Naples; HP’s Bouncing Cam; Blogging Rules; Shiny New Stuff & Daily Numbers.
Read MoreRestaurant Traffic Changes, 2008-2012 [CHART]
Restaurant visits on a deal or discount decreased by 3% in the year ending in December 2012 compared to the same period a year earlier.
Read MoreRich Media Viewability By Vertical, September 2012 [CHART]
63% of rich media ads are viewable.
Read MoreViewability Rate For Rich Media Ads By Industry, September 2012 [TABLE]
Rich media ads purchased by firms in the travel industry were most likely to be viewable, at 10 percentage points above average, while those in the financial vertical were only seen half the time.
Read MoreWhere People Mobile Shop, October 2012 [CHART]
Nearly 1 in 5 consumers performs shopping activities on their phone while dining out.
Read MoreConsumer Behavior & Mobile Marketing [INFOGRAPHIC]
This infographic from LightSpeed Research suggests that mobile should no longer be thought of as an emerging channel for consumers.
Read MoreTop 10 Advertising Sectors In 2012 [CHART]
At roughly $16.3 billion – up 3% from $15.9 billion in 2011 – the retail sector accounted for more than 11% of total US ad spend (excluding FSI/PSA).
Read MoreMobile Website Features Of Alcohol Brands, December 2012 [CHART]
About nine in 10 alcohol brands incorporate links to social networks into their mobile websites.
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