Posts Tagged ‘Real-Time Bidding’
Global Mobile RTB Ad Volume Share By Content Category, Q4 2013 & Q1 2014 [CHART]
The entertainment and media industry claimed 37% of total mobile RTB ad spending on the SMX platform worldwide in Q1 2014.
Read MoreGlobal Mobile RTB Ad Spending By Industry, Q1 2014 [CHART]
eMarketer expects increases in US real-time bidding (RTB) digital display ad spending.
Read MoreUS RTB Online Display Ad Spending, 2012-2018 [CHART]
Spending on real-time bidding (RTB), which accounts for about half of US programmatic ad buys, grew 76.5% in 2013.
Read MoreTop 5 US Real-Time Bidders By Industry, Q2 2013 [CHART]
The automotive industry will increase and extend its investment in programmatic advertising in 2014.
Read MoreUS Display Ad Spending Share By Type, 2011-2017 [CHART]
RTB is primarily used to purchase impression-level inventory in order to meet a performance-based goal.
Read MoreUS Real-Time Bidding Display Spending Comparative Estimates, 2012-2017 [TABLE]
MAGNA GLOBAL forecasts $3.9 billion in US RTB digital display ad spending for 2013—the highest of all firms.
Read MoreUS Real-Time Bidding Display Ad Spending, 2012-2017 [CHART]
eMarketer projects RTB digital display ad spending in the US will account for 29.0% of total US digital display ad spending by 2017, or $9.03 billion.
Read MoreDisplay Ad Spending Share By Type, 2011-2017 [CHART]
RTB will account for 28% of display ad buying in the US in 2013, while non-RTB programmatic ad buying will make up 25%.
Read MoreReal-Time Bidding Online Display Ad Spending, 2012-2017 [CHART]
RTB for digital display ad spending will reach $3.3 billion in the US in 2013, and see double-digit growth rates through 2017, when it will total $8.5 billion.
Read MoreTop 10 Advertising Sectors By RTB Market Share, H1 2013 [CHART]
Retail is by far the largest advertising sector by real-time bidding market share, outspending other sectors such as auto, financial, telecom, and travel.
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