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Posts Tagged ‘QR Codes’

Barcode Scanners By Age, Q3 2011 vs. Q3 2013 [CHART]

During Q3, 34% of mobile barcode scanners were in the 45-54 (19%) or 55+ (15%) age groups.

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Impact Of In-Store Text & QR Scans, October 2013 [CHART]

31% of US smart phone owners have texted or scanned a QR code to get more information or a special in-store deal.

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Mobile Shopping Activities, October 2013 [TABLE]

Young Americans are more likely than the average shopper to use their mobile devices for a range of shopping activities.

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Types Of Mobile Advertising Currently Used, 2013 [CHART]

The greatest percentage of respondents—by a wide margin—employed mobile sites or landing pages, at 70%.

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Restaurants' Top Loyalty & Social Marketing Tactics, 2012 & 2013 [CHART]

The greatest percentage of social-savvy restaurants used Facebook (94%) this year, followed by Twitter (77%) and Yelp (53%).

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LGBT Advertising Interaction Behavior By Gender, June 2013 [TABLE]

About four out of 10 gays, lesbians and bisexual men and women had “liked” a business on Facebook.

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Effectiveness Of B2B Exhibitors Product Information Distribution Methods, August 2013 [CHART]

B2B exhibitors say that their most important objectives for participating in exhibitions are to build brand awareness and identify and reach new customers.

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American Latinas' Mobile Activities, August 2013 [CHART]

Latinas are more likely than non-Hispanic white females to engage in a variety of activities on their mobile devices.

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QR Code Scanners By Generation & Gender, Q2 2013 [CHART]

64% of scanners in Q2 were male, fairly unchanged from 65% in Q1 of this year and 68% in Q1 2012.

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Most Popular Types Of Mobile Marketing Worldwide, May 2013 [CHART]

49% of respondents used mobile email, compared with 38% who said they used SMS or MMS and 20% who cited push notifications.

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