Genius, Dissected

Conventional wisdom tells us that talent and high intelligence are rare gems that are genetically scattered throughout the population. But author David Shenk argues that the new science of human potential suggests otherwise.

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The Psychology Of Prices

If you think that you know how to work a sale, are a pro at salary negotiations, and got a great deal on your latest car purchase — well, maybe you are. Or maybe you’ve been fooled.

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The Paradox Of Choice – Barry Schwartz

Psychologist Barry Schwartz takes aim at a central tenet of western societies: freedom of choice. In Schwartz’s estimation, choice has made us not freer but more paralyzed, not happier but more dissatisfied.

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