Product Placement Archives - Page 3 of 6

Trust In Advertising, September 2013 [CHART]

84% of respondents said they completely or somewhat trust recommendations from people they know, a 6% point increase from 2007.

Mobile Device Users Attitudes Toward Ads By Medium, November 2012 [CHART]

Smart phone and tablet owners may love their devices, but they’re not all that fond of advertising on them.

Beyond Social Media: Debate Humor #Fail? Can Sasquatch Sell? & Target Falling For You [PODCAST]

Is hijacking the debate with humor smart? Does Google’s PR blunder affect stock price? Lessons from a dumb Pizza Hut stunt. Target’s Falling For You campaign.

Target's Falling For You Branded Entertainment Campaign

Attitudes Toward Retail Product Videos 52% of online product video viewers are more confident in that product prior to purchasing it online 44% are more engaged with the retailer or brand as a result of watching their product videos 37% purchase more products on websites that feature product videos THOUGHT: Six years ago I wrote…

Trust In Advertising By Type, April 2012 [CHART]

One reason for TV’s influence on product purchases could be the trust that consumers place in these ads.

Virtual Product Placement

The Jeep Wrangler gets a special Call of Duty edition, complete with product placement in the video game.

Xbox Kinect: An Immersive, Experiential Advertising Platform

Will technology such as the Kinect user in an era of immersive, experiential communications and, if so, what does that mean for professional communicators?

Amazon.com's Missed Opportunity

Amazon is missing out big time on an easy opportunity to increase sales both from customer referrals as well as from Amazon Associate referrals.

A Tale Of Two Vending Machines

One vending machine has branded itself as untrustworthy, the other brings thoughts of happiness.

Trend: Haul Videos

Haul videos are the democratization of the home shopping network. They typically feature teen girls just back from the mall, shopping bag in hand, gushing over their purchases (or “haul”) to their webcam to be uploaded to YouTube for the world to see.