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Posts Tagged ‘Privacy’

College Students' Perceptions Of Privacy On Select Social Sites, July 2014 [CHART]

The largest percentage of college students cited Snapchat as the social network on which they felt they had the most privacy, at 35%, compared with 20% for Facebook.

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Online Platforms For Which People Are Concerned About Privacy, June 2014 [CHART]

Among the US adult internet users polled, 66% said they were concerned about their privacy on social networks such as Facebook—the top response.

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Top Challenges For CRM Software Users, August 2014 [CHART]

Most CRM users are satisfied with their product and about three-quarters feel that it has improved access to customer data.

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Personal Data Consumers Would Share With Their Car For Incentives, May 2014 [TABLE]

When asked what personal data collection/advertising they would allow via connected car systems in exchange for incentives, respondents showed little interest in any of the options.

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Acceptable Forms Of In-Store Location "Stalking," April 2014 [CHART]

Just 27% of US smartphone owners said they would allow mobile in-store tracking in order to receive relevant, real-time information and offers.

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Concern Over Sale Of Personal Data, August 2014 [CHART]

3 in 4 American adults claim to be very or somewhat concerned about having too much personal information about them online.

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CPG Execs' Top Strategic Priorities, July 2014 [CHART]

Some 56% of consumer goods executives identify data analytics as Very or Critically important to their strategy this year.

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Top Reasons Physicians Don't Use Social Media For Work, June 2014 [CHART]

Avoiding social media wasn’t due to a lack of knowledge, with less than one-quarter of doctors saying they didn’t use such platforms because they weren’t familiar with them.

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Reasons For Data Collection Changes, June 2014 [CHART]

77% of US digital media and marketing professionals said they had increased their data collection process over the past year.

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Primary Concerns Among US Financial Professionals Over Social Media Use, 2010 & 2014 [CHART]

While regulatory or compliance issues remained the top concern about social media usage among US financial professionals polled in Q1 2014, the percentage citing this as their primary worry had dropped from 47% in 2010 to 36%.

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