Privacy Archives - Page 11 of 20

Benefits B2C Customers See In Sharing Personal Information, September 2013 [CHART]

More than three-quarters of US business-to-consumer customers saw the benefit of trading personal information for more relevant discounts and offers.

Consumer Attitudes Toward Online Sharing & Privacy, January 2014 [TABLE]

Two-thirds of respondents feel that a brand’s use of their content on its social media site without permission is uncool.

Who People Want To Protect Their Smart Phones From, October 2013 [TABLE]

Women were also notably less likely to say they had racy photos on their phones they wanted to keep close tabs on.

Reasons People Want To Keep Their Smart Phone Data Private By Demographic, October 2013 [TABLE]

Overall, 81.3% of male smart phone users and 80.3% of females said they had reasons for keeping smartphone files private.

Privacy Concerns Over Wearable Computers, September 2013 [CHART]

On average, around one-third of internet users in select countries were worried that wearable devices would invade people’s privacy.

Americans' Perceptions Of Organizations That Threaten Their Privacy By Demographic, July 2013 [TABLE]

More than three in four internet users ages 45 and up worry about their online security, especially fraud or identity theft.

Behavioral Targeting & Privacy, November 2013 [CHART]

Asked how they would like online advertising to evolve in the future, a plurality 36.5% of respondents chose the option that ads should be more relevant to their interests.

Global Opinions On Privacy, 2013 [CHART]

Americans and China hold opposite opinions about location, purchases and website visits.

American Internet Users Who Have Stopped Doing Business Due To Privacy Concerns, June 2013 [CHART]

35% internet users have stopped doing business with a company due to privacy concerns.

How Americans Protect Their Online Privacy, 2012 & 2013 [CHART]

90% of US internet users have taken action to protect their online privacy this year.