Posts Tagged ‘Politics’
Political Twitter Is Not Representative Of The American Electorate [CHART]
For years now, Twitter has been an important platform for disseminating news and sharing opinions about U.S. politics, and 22% of U.S. adults say they use the platform. But the Twitter conversation about national politics among U.S. adult users is driven by a small number of prolific political tweeters.
Read MoreMillennials' Changing Relationships With Businesses [CHART]
Millennials spend about $322.5 billion annually, a strong figure but one that’s less than Baby Boomers and Gen Xers. What may set Millennials apart from those other two cohorts is that they are more apt to let their purchasing dollars speak for them when it comes to a business’ environmental impact or ethical behavior, according to this year’s Global Millennial Survey from Deloitte.
Read MorePolitical Ad Spending By Media, 2020 [CHART]
Of the $6 billion in political campaign spending this cycle, Kantar expects 20%, or $1.2 billion, to go to digital. TV still wins the lion’s share of campaign budgets, with almost three-quarters of the total split between broadcast and cable TV.
Read MorePolitical Ad Spending, 2014-2020 [CHART]
Growth in political ad spending is expected to slow dramatically during the 2019-2020 election cycle, according to Kantar Media, which predicts political campaigns for US federal office will spend $6 billion on paid media placements this year. But a greater share than ever will be directed toward digital channels.
Read MoreBrand Purpose [INFOGRAPHIC]
This infographic from AdWeek illustrates the causes that consumers care that brands care about.
Read MoreSocial Media Persuasion By Demographic [CHART]
We may believe we’re each living in our own social media bubble full of like-minded folks, but survey data suggests that some of us are being persuaded to change our minds thanks to social posts.
Read MoreInfluence Of Online Platforms Over User Behavior [CHART]
A slight majority (52%) of people around the world say they’re more concerned about their online privacy than they were a year ago, according to a report from Ipsos, the Internet Society and the Centre for International Governance Innovation (CIGI).
Read MoreFacebook Video Interactions By Topic [CHART]
Buffer partnered with BuzzSumo to analyze more than 43 million posts from the top 20,000 brands on Facebook in one of the largest studies of 2018. The most enaging topics posted as video content to Facebook include food, fashion and beauty, animals, do-it-yourself, and humor. The least engaging topics include finance and stocks, real estate, marketing and cars.
Read MoreFacebook Privacy Concerns [CHART]
Fully two-thirds of US adults had heard either a lot (33%) or a little (35%) about data obtained from Facebook by Cambridge Analytica.
Read MoreConsumer Expectations Over Brands Taking Political Stands By Issue [CHART]
Sprout Social surveyed some 1,000 US internet users last September to find that two-thirds want brands to take a stand on social and political issues.
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