Posts Tagged ‘Podcast Advertising’
US Podcast Ad Spending, 2018-2022
Podcast ad spending is a bright spot amid lackluster digital radio spending. US podcast ad spending will surpass 20% of digital radio ad spending this year and cross the $1 billion mark next year.
Read MoreAds Ignored By Podcast Listeners [CHART]
In the past two years, US podcast advertising revenues have more than doubled, with spend expected to reach an estimated $678.7 million in 2019.
Read MoreMost Annoying Online Ads [CHART]
More people than ever in the US are spending time with digital audio, leading to growing advertising opportunities. To properly communicate with audiences, advertisers should make sure the right creatives are used with the right audio formats.
Read MoreUS Podcast Advertising Growth, 2015-2021 [CHART]
With more Americans listening to podcasts than ever before, podcast advertising revenues are also on the rise, with just 22 companies self-reporting revenues of $344.7 million in 2018, in a market estimated to total $479.1 million (up 53% year-over-year).
Read MoreUS Podcast Revenues, 2015-2021 [CHART]
The podcasting industry continues to explode with potential for advertisers, and the numbers show it: Marketers spent $479 million on podcast ads in 2018, and podcast advertising revenues are projected to surpass $1 billion by 2021, according to figures from the Interactive Advertising Bureau (IAB) and PwC.
Read MorePodcast Listeners' Attitudes Toward Ads [CHART]
More than one-sixth (17%) of the US population listens to podcasts on a weekly basis, and it seems that weekly podcast listeners are tuning in more often than they used to.
Read MoreProgrammatic Advertising Channels [CHART]
Compared with other ad formats sold through automation, programmatic audio has been slow to catch on. A host of factors have held back programmatic audio, some associated with audience and spending patterns, but many tied to technical issues.
Read MorePodcast Ad Spending [INFOGRAPHIC]
This infograpic by eMarketer breaks down the degree to which marketers are spending on podcast advertising.
Read MoreConsumer Actions Prompted By Podcast Ads [CHART]
These are the top actions taken by American mobile users after hearing a podcast ad, according to research conducted by Magid.
Read MoreAttitudes Toward Podcast Advertising [CHART]
Almost 8 in 10 podcast listeners ages 18-49 don’t mind ads or sponsors in podcasts they listen to regularly, as they know they support the podcast, per results from a Nielsen study.
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