Posts Tagged ‘Pinterest’
Pinterest Advertising Revenue, 2016-2020 [CHART]
Pinterest ad revenues are estimated to cross the $1 billion mark by 2020. Pinterest is also rising among the ranks of major video ad publishers, like Roku, with the introduction of its new video ad product.
Read MorePinterest Lens Visual Searches, 2017-2018 [CHART]
Pinterest has an ambitious visual search strategy, which has produced tools such as Shop the Look, which lets users select blue dots within a pin to find similar products, and Lens, a real-time visual search tool embedded in the camera of the Pinterest App (and elsewhere).
Read MoreSocial Channels That Have A Significant Influence On Shopping [TABLE]
When the first wave of social commerce arrived—mostly reproducing ecommerce catalogs on Facebook—critics predicted it would fail because users didn’t want to shop where they socialized. More than half a decade later, most social media users still don’t turn to social platforms to make direct buys. Now it’s all about influence, social ads and a multi-channel path to purchase.
Read MoreTeen Social Media Use By Network [CHART]
The number of Facebook users in the US will inch up 0.9% this year to 169.5 million. While growth has plateaued, Facebook is still the most used social network among all age groups, except for teens.
Read MoreInstagram Influence [INFOGRAPHIC]
This infographic from X-Cart illustrates the many ways in which Instagram is exerting its influence as a social media channel.
Read MoreSocial Media Sharing [INFOGRAPHIC]
This inforgaphic from Promo illustrates what, where and why people share content on social media.
Read MoreSocial Media Use Frequency By Channel [CHART]
About 7 in 10 American adults report being online ‘almost constantly’ (26%) or ‘several times a day’ (43%), according to recent data from the Pew Research Center. Many of those are likely spending their online time visiting social media platforms.
Read MoreSocial Retail By Age & Plaform [TABLE]
Millennials had higher incidences of being inspired by Instagram to make a purchase, though buying spurred by Snapchat was more evenly distributed by age.
Read MoreCreating Viral Infographics [INFOGRAPHIC]
This infographic from Growista illustrates some tricks and tactics to create more compelling and shareable infographics.
Read MoreInfluencer Marketing Tools [INFOGRAPHIC]
This infographic by Izea illustrates influencer marketing tools and provides tips on how to use them.
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