Posts Tagged ‘Personalization’
Top Content Personalization Tactics [CHART]
Email and social media are the only touch points through which a majority are able to deliver personalized content.
Read MoreWhy Marketers Don't Use Personalization [CHART]
While technology can help marketers personalize at scale, a lack of it is also the biggest reason execs say they don’t personalize their content.
Read MoreTop & Most Challenging Lead Nurturing Tactics [CHART]
The creation of relevant content is considered both the most effective and the most difficult online lead nurturing tactic.
Read MoreConversion Rate Optimization Methods [CHART]
Customer journey analysis is on track to become one of the most commonly used methods to improve conversion rates, and is now rated the most valuable method by users.
Read MoreB2B Customer Loyalty [CHART]
Transparent prices and product details most influence enterprise B2B decision-makers’ willingness to buy again from a supplier for work-related purchases.
Read MoreData-Driven Marketing Objectives & Obstacles [CHART]
Personalizing the customer experience ranks as the top objective of a data-driven marketing strategy.
Read MoreTop Conversion Optimization Methods, September 2015 [CHART]
A/B testing is still a top method used among client-side marketers to improve conversion rates.
Read MoreConsumers' Website Experience Expectations, October 2015 [CHART]
A high-performing website is again more important to consumers than fresh and updated content, a consistent cross-screen experience and personalized content.
Read MoreTop Disruptions Marketers See To Their Companies, August 2015 [CHART]
There will be no shortage of disruptions to companies, spurring the need for these data and analytics capabilities.
Read MoreTop Skills For Responding To Marketing Landscape Disruptions, August 2015 [CHART]
83% of marketers believed that it would be very important to know how to make data-informed decisions to respond to disruptions to their jobs.
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