Posts Tagged ‘Personalization’
Search & Social Advertising Tactics [CHART]
Increasing conversions ranks as one of the top priorities for an integrated search and social advertising strategy. Unfortunately it’s also considered to be the most challenging aspect of search and social advertising success, more so even than attribution of revenue to these channels.
Read MoreTop Customer Experience Challenges [CHART]
Customer experience (CX) efforts aren’t primarily being held back by lack of strategy or organizational support, but rather from a lack of real-time customer insights and troubles operationalizing the experience.
Read MoreCustomer Loyalty [INFOGRAPHIC]
This infographic by FieldBoom illustrateds twenty aspects of customer loyalty and why it is important to your business.
Read MoreHow Companies Are Using Artificial Intelligence [CHART]
The use of artificial intelligence (AI) to drive campaigns and experiences is one of the most exciting prospects for digital marketers and e-commerce professionals in the coming years, more so than virtual or augmented reality and the internet of things (IoT).
Read MoreEmail Engagement With New Shoppers [INFOGRAPHIC]
This infographic illustrates the results of a Coherent Path survey of emails sent to new customers by 100 major retailers, such as CVS, Home Depot, and Ralph Lauren.
Read MoreUsing Social Media For Customer Retention [INFOGRAPHIC]
It costs seven times more to acquire a new customer than it does to retain an existing one. This infographic from Branex illustrates seven ways you can use social media for customer retention.
Read MoreMarketers' Attitudes Toward AI [INFOGRAPHIC]
Almost half (47 percent) of marketers consider AI to be overhyped, far more than other industry buzzwords, while 43 percent of marketers believe vendors overpromise and underdeliver when it comes to AI.
Read MoreTypes Of B2B Content Personalization [CHART]
Some 68% of B2B marketers are testing out personalization of content or offers, perhaps in an effort to counter challenges with engagement. The primary form of personalization being tested by respondents is the type of content that targets are engaging with, though many are also trying out personalization by job function and title.
Read MoreAttitudes Toward Personalized Video Ads [CHART]
A survey of US internet users from IBM Cloud Video found that two-thirds of adults used some type of subscription video-on-demand (SVOD) service, such as Netflix.
Read More2018 Online Marketing Trends [INFOGRAPIC]
This infographic surveys various online marketing trends for 2018 from a variety of marketing reports. The insights include: 74% of customers feel frustrated when website content is not personalized and many more.
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