Posts Tagged ‘Personalization’
How Brands Build Distrust Online [CHART]
Whether you’re trying to unlock a piece of content or acquire a shopping discount online, it can be incredibly frustrating if you’re forced to first fill out a form that seems to never end.
Read MoreWhy Customers Ignore Emails From Retailers [TABLE]
Of the 1,006 US digital buyers surveyed in a June 2018 study from Yes Lifecycle, just 9% of respondents said they don’t ignore emails from retailers.
Read MoreEmail Marketing Statistics for 2019 [INFOGRAPHIC]
This infographic from EveryCloud illustrates 132 email marketing statistics you’ll want to consider as you plan for 2019.
Read MoreHow Advertisers Are Using Artificial Intelligence [CHART]
There are many ways that marketers can use artificial intelligence (AI), but so far, targeting and audience segmenting are among the most common uses for the emerging technology.
Read MoreTop Email Marketing Practices [CHART]
Basic segmentation ranks as the most broadly adopted email marketing practice among company marketers, according to the annual Email Industry Census from Econsultancy and Adestra. Some 82% of respondents worldwide (though predominantly from the UK) use basic segmentation, up from 80% last year.
Read More15 Email Marketing Hacks [INFOGRAPHIC]
This infographic from 99firms illustrates 15 email marketing hacks you can use to optimize your campaigns.
Read MoreRetail Site Search Frustrations [CHART]
Almost 6 in 10 US shoppers believe that the search box is ‘extremely important’ when they’re shopping on a retailer’s website, mobile site or mobile app, and another 27% consider it ‘important.’
Read MoreMarketing Automation Optimization Tactics [CHART]
Delivering personalized content is the most challenging barrier to marketing automation success, though the integration of all marketing systems is a close second. Despite the difficulties marketers are having delivering personalized content, the vast majority say that content personalization driven by marketing automation is in fact improving.
Read MoreShoppers' Customer Experience Expectations [CHART]
Digital transformation has had a significant effect on nearly all companies over the past couple of years. For some marketers, it has forced them to rethink how systems, tools and team members must work together to successfully meet larger business objectives.
Read MoreEmail Personalization Tactics [CHART]
More than three-quarters (77%) of marketers are personalizing their email marketing, which, joined by websites (52%), are the only channels in which a majority use personalization. That’s according to the 2018 Trends in Personalization report [PDF] from Evergage and Researchscape International, which surveyed 300 marketers on their personalization efforts.
Read More