Posts Tagged ‘Personalization’
Top Tactics To Improve B2B Email Marketing, March 2013 [CHART]
Almost half of B2B marketing pros saw delivering content to the right segment as the No. 1 tactic that would improve their email marketing program.
Read MoreMarketers' Attitudes Toward Personalization, April 2013 [CHART]
More than 9 in 10 company marketers (primarily from the UK) believe that personalization of the web experience is critical to current and future success.
Read MoreImpact Of Data On Marketers' Operations, Q1 2013 [TABLE]
52% of marketers said data had a positive impact on identifying new business leads.
Read MoreEmail Personalization Metrics, March 2013 [CHART]
For promotional mailings, emails with personalized subject lines had an average open rate of 19.5%, compared to 15.1% for those without personalization.
Read MoreOnline Shopping & Personalization, March 2013 [TABLE]
53% of shopping surveyed believe that retailers who personalize their shopping experience provide a valuable service, while 4 in 10 say they buy more from retailers who send them personalized emails.
Read MoreMost Exciting Online Opportunities, 2012 vs 2013 [TABLE]
35% of respondents thought social media presented one of the most exciting digital opportunities in 2013, a significant drop from the 54% who said the same in 2012.
Read MoreTop Global Digital Marketing Priorities, 2012 vs 2013 [TABLE]
Content marketing has climbed to the top of the list of importance in terms of emerging digital trends, named as a top priority for 2013 by 39% of respondents.
Read MoreConsumers Attitudes Toward Social Logins, February 2013 [CHART]
Awareness and use of social login was high among the online survey respondents, at 87% and 52%, respectively.
Read MoreYahoo's Marissa Mayer Discusses Personalized Search [VIDEO]
Marissa Mayer, chief executive officer of Yahoo! Inc., discusses the future of Internet search technology, data portability and partnerships.
Read MoreMost Exciting Digital Marketing Opportunities In 2013 [CHART]
Presented with a list of digital-related opportunities and asked to name the three most exciting for their organizations this year, 43% of digital marketers pointed to mobile optimization.
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