Posts Tagged ‘Personalization’
Top Email Marketing Tactics Worldwide, February 2014 [CHART]
Just 28% of marketers polled worldwide said their company was optimizing email for mobile devices.
Read MoreMost Effective Email Marketing Tactics, February 2014 [VIDEO]
Closely grouped at the top are 3 main goals: improving lead nurturing (52%); improving click-through rates (50%); and increasing website traffic (49%).
Read MoreBenefits & Drawbacks Of Personalization, November 2013 [TABLE]
Heightened consumer demand for messages related to their interests, which explains many of the benefits of personalization cited by executives polled.
Read MoreEmail Marketing Benchmarks [INFOGRAPHIC]
This infographic from Experian illustrates some winning email marketing benchmarks.
Read MoreEmail Subject Line Personalization Linked To Higher Open Rates, February 2014 [CHART]
Emails with personalized subject lines enjoyed 26% higher open rates than those without (19.4% vs. 15.4%).
Read MoreFactors That Affect Shoppers' Image Of A Brand, February 2014 [CHART]
Personal experience was far and away the leading choice, with 64% of shoppers saying it was their most important factor affecting their image of a brand.
Read MoreTop Challenges Of Personalized Marketing, February 2014 [CHART]
Both agencies (64%) and marketers (54%) indicated that higher media costs represent the top challenge.
Read MoreTop Benefits Of Personalized Marketing, February 2014 [CHART]
Some 77% of marketers agree that individualized messages and offers can be more effective than mass messages and offers,
Read MoreBenefits B2C Customers See In Sharing Personal Information, September 2013 [CHART]
More than three-quarters of US business-to-consumer customers saw the benefit of trading personal information for more relevant discounts and offers.
Read MoreWhere Retailers Plan To Invest In Loyalty Marketing, April 2013 [CHART]
Retailers in North America were eyeing up increased investment in a host of loyalty marketing-related areas.
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