Parents Archives - Page 4 of 7

Mobile Device Ownership Among US Parents & Children, June 2012 & 2013 [CHART]

In 2012, 63% of parents said either they or one of their children owned a mobile phone, smart phone or tablet. This year, that figure rose to 79%.

Parents' Mobile Content Activities, August 2013 [TABLE]

Nearly seven out of 10 parents in the survey owned a smart phone, 44% had a tablet and 21% an eReader.

Ages Of Mobilesat Children, August 2013 [CHART]

Nearly two-thirds of adults in the US have distracted or entertained a child 5 years old or younger with a mobile device.

Select Content Types Women Consume Online By Platform, March 2013 [TABLE]

The tablet was in especially heavy rotation among women for lifestyles, retail and parenting content.

Age At Which Parents Give Their Child A Smart vs. Feature Phone [TABLE]

Twenty-seven percent of parents began to feel comfortable with the idea of their child having a feature phone when the son or daughter was between 10 and 12 years old.

Daily Time Generation V Spends On Their Mobile Device, April 2013 [CHART]

58% of parents allowed their child to scroll and swipe for 1 to 4 hours per day.

Generation V Smart Phone Ownership, April 2013 [CHART]

For kids between 10 and 13 years old, having a smartphone was more common than not.

Moms' vs. Dads' Use Of Daily Deal Sites, February 2013 [CHART]

One-quarter of US moms saying they used daily deal sites, vs. 14% of adults in general.

Mobile Coupons & In-Store Purchases – Parents & Millennials, June 2013 [CHART]

1 in 3 consumers have searched for a coupon on a mobile device, and slightly more than one-quarter have bought something in-store using a coupon they found on a mobile device.

Parental Concern Over Child's Online Presence, 2012 [CHART]

Parents show much greater levels of concern than their children about advertisers accessing information about their child.