Posts Tagged ‘Parents’
Frequency Mother's Feel Judged For Parenting Skills, February 2015 [CHART]
Nearly 7 in 10 US mother social media users felt their parenting decisions were always or sometimes judged by other mothers.
Read MoreOnline Activities Parents Consider Educational For Their Children, August 2015 [TABLE]
90% of parents also listed digital games with educational purposes as a useful pursuit, along with visiting educational websites and reading books.
Read MoreFrequency With Which Parents Check Facebook, 2012-2015 [CHART]
US mother Facebookers studied checked the social network 7.4 times a day on average, vs. 5.9 times for total users.
Read MoreAge At Which Parents Will Buy Their Kids A Mobile Phone, December 2014 [CHART]
Turning 12 or 13 years old used to mean entering the Awkward Years. Now, it means entering the mobile world.
Read MoreParents' Monitoring Of Kids' Online Activity, October 2014 [CHART]
Nearly seven in 10 parents of 6- to 9-year-olds keep a close eye on what their kids are doing online.
Read MoreDaily Smart Phone Activities By Mobile Moms, July 2014 [CHART]
About six in 10 mothers describing the device as ‘like my backup brain.’
Read MoreDaily Household Spending By Race/Ethnicity, December 2014 [CHART]
Daily Household Spending By Race/Ethnicity: Hispanics report $96 per day in discretionary spending.
Read MoreInfluential Ad Channels Over Parents' In-Store CPG Decisions, September 2014 [CHART]
Digital circulars have more of an influence on parents’ in-store food and beverage product decisions than a variety of other advertising types.
Read MoreTypes Of Videos Mothers Watch On Their Phones, July 2014 [CHART]
Just 32% of smartphone-toting mothers told BabyCenter they watched videos daily on their phones—through sites such as YouTube.
Read MoreHow Moms Will Use Mobile For Back-To-School Shopping, July 2014 [CHART]
63% of US mothers with children under the age of 18 planned to use their smartphones while back-to-school shopping.
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