Posts Tagged ‘Organizational Dynamics’
Top Reasons For Increased CMO & CIO Alignment, 2012 & 2014 [TABLE]
Marketing’s move to digital, which required more technology, was the most popular reason for increased alignment between CMOs and CIOs.
Read MoreExecutives Who Favor Digital Transformation By Role, April 2014 [CHART]
CMOs were the most likely to support digital transformation efforts.
Read MoreTop Digital Transformation Priorities, April 2014 [TABLE]
Fully 88% of US digital strategists said their firms were undergoing a formal digital marketing transformation effort.
Read MoreCMOs Attitudes Toward Collaboration With CIOs, July 2014 [CHART]
83% of IT executives feel a need to align and interact with marketing (up from 77% in 2012) and 69% of marketing executives feel the same way about IT (up from 56% in 2012).
Read MoreHuman Insights Factors For Business Decision-Making, July 2014 [TABLE]
Despite all the advances made by analytics, a majority 61% of US business decision-makers believe that human insights should precede hard analytics when making decisions.
Read MoreValue Of Social Business To Organizations, July 2014 [CHART]
Almost 6 in 10 B2B respondents agreed that social business has positively affected their organization’s business outcomes.
Read MoreTop Challenges To Mobile Marketing Success, June 2014 [CHART]
Lack of knowledge about mobile marketing was the No. 1 hurdle to mobile marketing success.
Read MoreHow Organizations Handle Content Development [VIDEO]
44 percent of brands have hired a social media leader to manage content production.
Read MoreGenerations' Work Relationships [PRESENTATION]
68% of Millennials said they would sacrifice a friendship with a colleague if it meant getting a promotion.
Read MoreData-Driven vs Intuitive Decision-Making, June 2014 [CHART]
US marketers often rely on their gut for marketing budget decisions.
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