Posts Tagged ‘Online Forums’
Data Sources Used For Customer Experience Decisions [CHART]
Customer experience (CX) professionals are interested in learning about all phases of the customer journey, though they appear to de-prioritize the post-purchase stage.
Read MoreSocial Media Marketing Platform Trends [CHART]
9 in 10 marketers say that social media is important to their business, with the most commonly cited benefits being increased exposure and traffic.
Read MoreHow Consumers Find Out About New Products, July 2015 [CHART]
Consumers’ top purchase influencers are also their top sources of new product awareness.
Read MoreMost Influential Types Of Retailer Website Content, June 2015 [CHART]
Almost three-quarters of US online shoppers find product reviews influential when visiting a retailer’s website, making reviews the most influential content type of those identified.
Read MoreMarketers' Top B2C & B2B Social Channels, May 2015 {CHART]
B2C marketers are most likely to be found using Facebook (96%) and Twitter (77%).
Read MoreTop Content Needs For IT Decision-Makers By Purchase Stage, January 2015 [TABLE]
IT decision-makers tend to rely on news articles and product demos early on in the purchase process, turning to product testing and reviews during the vendor evaluation and selection stage, and ROI and other assessment tools to sell internally and authorize the purchase.
Read MoreSocial Sites Used For Work By US Physicians, June 2014 [CHART]
44% of US physicians still aren’t using social media sites for professional purposes.
Read MoreB2B Social Media Tactics, 2011-2013 [TABLE]
Eighty-four percent of B2B marketers used social networks this year, up from 79% in 2012, while both blogs and microblogs saw a decline in B2B use this year.
Read MoreHow B2B Decision-Makers Are Using Social Media, July 2013 [CHART]
Social media use is ubiquitous among B2B decision-makers in North America and Europe.
Read MoreB2B vs. B2C Social Media Marketing Channels, January 2013 [TABLE]
While YouTube was only the most important social platform for 4% of SMBs total, it is where the greatest percentage of businesses planned to make future investments.
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