Posts Tagged ‘online branding’
Social Super Bowl XLVII [INFOGRAPHIC]
This infographic pits some major brands that advertised during Super Bowl XLVII against one another based on social media presence.
Read MoreSocial Media Advertising Objectives, January 2013 [CHART]
45% of advertisers said their primary purpose was branding-related, compared to just 14% who said their primary goal was direct-response related.
Read MoreUS Social Network Brand Page Visitors By Demographic, January 2013 [CHART]
35% of Americans agree that they regularly check out brands’ social networking pages.
Read More2013 Edelman Trust Barometer [PRESENTATION]
The 2013 Edelman Trust Barometer is the PR firm’s 13th annual trust and credibility survey of 26,000 ordinary people, ages 25-64 across 26 countries.
Read MoreVeracity Of Message & Frequency Of Exposure To Company Information, January 2013 [CHART]
How many times does an informed consumer need to hear something about a company to be convinced it’s true? More than twice, for most of them.
Read MoreGlobal Luxury Marketers Who Will Increase Social Media & Digital Spending [CHART]
85% of luxury marketers said they planned to increase their digital marketing spend in 2013.
Read MoreBrand-Connected Consumers' Attitudes Regarding Social Feedback, January 2013 [CHART]
8 in 10 consumers digitally engage with brands, while one-quarter are brand-connected consumers who both post to and about brands online at least once a week.
Read MoreConsumer Sentiment About Community Involvement By Brands, January 2013 [CHART]
61% of online consumers from 31 countries around the world agree that they would like their favorite brands or companies to play a bigger role in their local community.
Read MoreAmericans' Engagement With Brands On Social Networks By Demographic, January 2013 [CHART]
47% of Americans agree that they follow or engage with at least one brand on a social networking site.
Read MoreMost Exciting Digital Marketing Opportunities In 2013 [CHART]
Presented with a list of digital-related opportunities and asked to name the three most exciting for their organizations this year, 43% of digital marketers pointed to mobile optimization.
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