Nonprofit Marketing Archives - Page 3 of 11

Average Fields Per Form & Conversion Rates [CHART]

This chart from FormStack illustrates the number of fields and the conversion rates for common form types.

Top 8 Reasons Americans Engage In Online Activism, November 2014 [CHART]

Among Americans who made a donation in the past 12 months, more gave online (27%) than via regular mail (23%),

Affluent Americans' Consumer Spending By Category, September 2014 [CHART]

Some 67.5 million American adults lived in a household with annual income of at least $100,000, a 5 million (or 8%) increase from last year.

Benchmarks: Global Email Inbox Placement Rates By Industry, September 2014 [CHART]

Some 17% of permissioned emails from legitimate senders around the world failed to reach the inbox during the year-long period from May 2013 to April 2014.

Gmail Tab Delivery & Read Rates By Industry [CHART]

Gmail’s tabbed inbox seems to be having a positive influence on promotional emails’ inbox placement rates.

Email Inbox Placement Rate By Industry [CHART]

Deliverability rates by industry showed not only clear winners and losers, but how inconsistent inbox placement rates are when looking beyond the global average.

Vikings PR Blunder, Minneapolis Police Body Cameras & GoPro For Pets

Episode 64: David and BL discuss the Minnesota Vikings mishandling of Adrian Peterson indictment, police body cameras, & the uses of GoPros for people & pets.

Americans' Charitable Donations By Generation, August 2014 [CHART]

9 in 10 American adults claim to have participated in some type of giving in the past 2-3 years, with the likelihood of having done so increasing with age.

Usefulness Of Social Media For Fundraising, Spring 2014 [CHART]

Charities and nonprofits were using social media to generate awareness—and this was far more important than using the channel to drive donations.

Channels Used By Nonprofit Social Media Managers, Spring 2014 [CHART]

98% of charities and nonprofits are using at least one form of social media.