Posts Tagged ‘Newspapers’
2016 US Local Media Revenues By Channel [CHART]
Local online/interactive/digital advertising revenues are poised to grow 13.1% in 2012, with some segments like mobile search achieving far higher numbers.
Read MoreDaily Activities Of Tablet Owners In Japan & New York [CHART]
More than a third of tablet users in New York played games on their tablets (33.7%) every day, compared to less than a tenth in Japan (9.1%).
Read MoreTrusted Media Of North American Internet Users By Gender [CHART]
More than 45% of respondents in North America, including nearly 50% of female respondents, said they trusted television the most for news and information, followed by newspapers and then radio.
Read MoreOnline News Sources By Type [CHART]
36% of US news consumers (who have consumed any news in the past month) said they had used social media and blogs as a news source in the week prior to a Reuters Institute survey conducted in April and released in July 2012.
Read MoreAd Spending Growth Rates In The UK By Category [TABLE]
Digital ad spending will exceed £5.3 billion in 2012 and is expected to reach £6 billion in 2013, representing 14.2% and 10.9% year-over-year increases.
Read MoreTop Content Consumed Weekly On Tablets [CHART]
According to a March 2012 Online Publishers Association study, accessing content & information was the top reason US tablet users reached for their devices.
Read MoreMedia Reach Deepest Among Affluent [CHART]
via marketingcharts.com Most media show higher levels of reach among affluent than lower-income households, finds TVB in survey results released in June 2012. This pattern is, somewhat predictably, most apparent for digital and mobile channels, but also holds true for traditional media such as TV, which has the largest reach. For example, TV’s reach increases…
Read MoreUS Political Ad Spending By Media, 2008 & 2012 [CHART]
via emarketer.com Research firm Borrell Associates in March estimated that US political ad spending on the internet would total $159.2 million this year, thanks to all of the attention being paid to the presidential race. While that figure represents only 1.5% of total political ad spending this year, it’s also a massive 617% increase from…
Read MoreTop 5 Most Trustworthy Info Sources Are Traditional Channels [CHART]
via marketingcharts.com Traditional media reign supreme when it comes to Americans’ trust in information sources, according to [pdf] a survey released in June 2012 by Allstate, in association with National Journal. Three-quarters of the survey respondents said they trust information from public TV and radio either some or a great deal, more than double those…
Read MoreThrowback Thursday: 1981 Report On eNewspapers
Steve Newman’s story about electronic newspapers was broadcast on KRON San Francisco in 1981.
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