Netherlands Archives - Page 2 of 6

Daily Reach Of TV vs. Online Video By Country, July 2014 [CHART]

Three-quarters of internet users across 50 markets around the world report watching traditional TV on a daily basis, compared to one-quarter who report watching video on a digital device with that frequency.

Global Ad Spending Per Person By Country, 2012-2018 [TABLE]

On a country-by-country basis, the US is by far the leader in total media ad spending.

Western European Mobile Phone Users By Country, 2012-2018 [TABLE]

Digital ad spending in Germany rose by over 9% in 2013 and will grow by a further 9.0% this year.

Programmatic Display Ad Spending Worldwide, 2017 [CHART]

It is estimated that 60% of display ad spending in the Netherlands would be programmatic by 2017.

Share Of Programmatically Sold Advertising In Netherlands, February 2014 [CHART]

Publishers in the Netherlands expected to sell 86% of both mobile and tablet ads programmatically in five years.

Types Of Programmatic Advertising In The Netherlands, February 2014 [CHART]

89% of Netherlands publishers said they were selling between 51% and 100% of their inventory programmatically.

Smart Phone Penetration In Western Europe, 2013-2015 [MAP]

Western Europe—the region with the second-largest number of smartphone users, with 196.6 million in 2014, eMarketer estimates—saw three Nordic countries reach 50% penetration last year.

Mobile Messaging Users In Developed & Developing Countries, July 2013 [TABLE]

Smart phone users in the US ranked far behind their counterparts in most mature countries with respect to use of mobile messaging services.

Western European Online Ad Spending By Country, 2012-2018 [TABLE]

Spending on display ads continued to gain momentum, logging higher growth than any other format, at 14.9%, and a total value of $12.27 billion.

Top 10 European Countries By Online Ad Revenues, 2013 [CHART]

Online advertising spending in Europe rose 11.9% last year to total $36.4 billion.