Posts Tagged ‘Multivariate Testing’
Most Important Tactics For Optimizing Display Advertising, July 2013 [TABLE]
As for online display, targeting also ranked high, though in this case, advertisers looked to segment audiences and then deliver ads based on that delineation.
Read MoreTop Analytics Tools Companies Pay For Worldwide, 2012 & 2013 [TABLE]
Fewer marketers were interested in customer survey data and third-party market research.
Read MoreEmail Marketing Techniques, 2012 [CHART]
85% of marketers are using list segmentation and targeting for their email campaigns.
Read MoreMost Valuable Conversion Rate Optimization Methods, November 2012 [CHART]
More than 6 in 10 companies (mostly based in Europe) using multivariate testing say it’s highly valuable for improving their conversion rates.
Read MorePlanned Email Marketing Tactics, August 2012 [CHART]
Other tactics marketers expected to use to boost email relevancy included centralizing email, mobile and social subscriber data.
Read MoreVideo Marketing & My YouTube Wish List
David Erickson wants some features added to YouTube; among them are video editing capabilities and A/B and multivariate testing tools.
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