Posts Tagged ‘Multivariate Testing’
B2B Marketers' Top Current & Future Technologies, July 2015 [TABLE]
Technologies that facilitate content marketing will continue to be the most important marketing technology for US B2B marketers.
Read MoreMost Effective & Difficult Landing Page Optimization Tactics, April 2015 [CHART]
it comes to landing page optimization, A/B testing is considered the most effective method and one of the easiest to execute.
Read MoreMost-Desired Capabilities Of B2B Marketing Analytics Tools [CHART]
86% of B2B marketers viewed analytics as being very important to marketing success.
Read MorePlanned Increased Spending On Marketing Technologies In 2015 [TABLE]
Nearly eight in 10 client-side marketers said they would increase digital marketing technology spending in 2015, vs. 70% in 2014.
Read MoreTop Email Marketing Strategies, February 2015 [CHART]
A leading 72% pointed to technology that enables a 360-view of customer/brand interactions.
Read MoreValue & Difficulty Of Conversion Rate Optimization Methods, November 2014 [CHART]
89% of company marketers (primarily UK-based) feel that conversion rate optimization is crucial (55%) or important (34%) to their overall digital marketing strategy.
Read MoreOnline Retailers' Top Testing Tactics, September 2014 [CHART]
Roughly two-thirds of online retailers have some type of personalized content on their websites.
Read MoreTop Things Online Retailers Test, September 2014 [CHART]
Roughly two-thirds of online retailers have some type of personalized content on their websites.
Read MoreMarketers' Use Of Personalization/Targeting Technology, May 2014 [TABLE]
Web analytics and email marketing were the most-used targeting tools.
Read MoreTop Testing Tactics For Improving Conversions, November 2013 [CHART]
Marketers from around the world (but primarily from the UK) say that conversion rate optimization is crucially important to their online marketing strategies.
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