Posts Tagged ‘Multivariate Testing’
Marketing Automation Optimization Tactics [CHART]
Delivering personalized content is the most challenging barrier to marketing automation success, though the integration of all marketing systems is a close second. Despite the difficulties marketers are having delivering personalized content, the vast majority say that content personalization driven by marketing automation is in fact improving.
Read MoreData-Driven Personalization [CHART]
Marketers are in the process of implementing personalization strategies at their organizations.
Read MoreTop Conversion Rate Optimization Methods [CHART]
A majority (55%) of client-side marketers believe that conversion rate optimization (CRO) is crucial to their overall digital marketing strategy.
Read MoreConversion Optimization Methods [CHART]
A/B testing is the most common form of conversion optimization used among the client-side marketers surveyed worldwide.
Read MoreB2B Marketing Analytics Needing More Attention [CHART]
The vast majority of senior B2B marketers are using basic marketing analytics tools such as web analysis (91%) and spreadsheets (80%), but more advanced technologies such as predictive analytics and social analytics will require more attention.
Read MoreTop Conversion Rate Optimization Tactics [CHART]
Marketers point to A/B testing as the most effective CRO tactic, but also as the easiest to execute.
Read MoreDonald Trump's Email Spam Campaign
Two recent developments point to what appears to be a shockingly unsophisticated online marketing effort by the Donald Trump for president campaign.
Read MoreConversion Rate Optimization Methods [CHART]
Customer journey analysis is on track to become one of the most commonly used methods to improve conversion rates, and is now rated the most valuable method by users.
Read MoreTop Conversion Optimization Methods, September 2015 [CHART]
A/B testing is still a top method used among client-side marketers to improve conversion rates.
Read MoreB2B Marketing Tactics & Technologies Expected To Deliver ROI, July 2015 [CHART]
The same two technologies B2B marketers rated as most important now are also among the biggest winners in terms of ROI.
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