Multitainment Archives - Page 6 of 9

Second Screen TV-Related Behavior, April 2013 [CHART]

Among the most common is shopping for a product seen in an ad, by 19.4% of TV watchers who engage in second-screen activities.

Devices Use For Multitainment, 2012 vs 2013 [CHART]

Regular use of tablets while watching TV (on a TV set) has soared from 11% in 2012 to 44% this year.

Multiscreen Behavior With Facebook & Twitter By Gender, March 2013 [CHART]

Women were slightly more likely than men to turn to social media while watching TV, traveling and exercising, and significantly more likely to do so while shopping.

Multiscreen Behavior With Facebook & Twitter, March 2013 [CHART]

More than eight in 10 Facebook users and about two-thirds of Twitter users used social networks while channel surfing.

Multitainment Behavior By Generation, March 2013 [TABLE]

81% of Americans almost always or always engage in another activity while watching their home TV, with that figure rising to a high of 88% among 24-29-year-olds.

Twitter Buzz & TV Ratings, March 2013 [CHART]

For 18-34-year-olds, an 8.5% rise in Twitter volume corresponds with a 1% increase in TV ratings for premiere episodes.

Multi-Screen Behavior, March 2013 [CHART]

Microsoft Advertising identifies 4 paths of multi-screening behaviors, finding that the most popular type is “content grazing” (68%), in which consumers use 2 or more screens to access separate or unrelated content.

Consumer Reactions To Multi-Screen Advertising, March 2013 [CHART]

Almost three-quarters of multi-screen consumers across 5 major markets agree that advertising can be helpful in telling them about new products or brands that might interest them.

Affluents' Multi-Screen Behavior, March 2013 [TABLE]

51% of affluents have engaged with social media about a TV program while watching that program.

Multitainment Behavior In The US & UK, April 2012 [CHART]

As tablet and mini tablet uptake rises, the devices are becoming the primary companion screen alongside the television.