Posts Tagged ‘Movie Marketing’
Facebook's Kay M. Madati Discusses The Intersection Of Entertainment & Social [VIDEO]
Kay M. Madati, head of entertainment and media and global marketing solutions at Facebook, discussed this and the effect of social media on entertainment at Mashable’s Media Summit.
Read MoreHoliday Items Consumers Would Consider Purchasing On Smart Phones, 2011 & 2012 [CHART]
Smart phone owners found price comparison information the most helpful for holiday shopping on their phone, at 67%.
Read MoreMovie-Going Mobile Activities, September 2012 [CHART]
Regular moviegoers were significantly more likely to use their smart phones to purchase tickets, check in to a social network or comment about a film online.
Read MoreFrequency Of Mobile/App Use To Pick Movies To See In Theaters, September 2012 [CHART]
About two-thirds of regular moviegoers used the mobile web or an app to help them decide what to see at least some of the time, compared with four in 10 infrequent film watchers.
Read MoreMobile Movie Going Activities, September 2012 [CHART]
Mobile devices play key roles for many moviegoers, from helping them research films to letting them watch movie trailers.
Read MoreDaily & Weekly Content Activities Of Tablet Owners, August 2012 [TABLE]
Pew found that getting the news was the No. 2 activity conducted on tablets both on a daily and weekly basis, not far behind email.
Read MoreWays People Share Their Opinions About Movies, October 2012 [CHART]
88% of consumers prefer to share their movie opinions with family through offline methods such as face-to-face (53%), on the phone (23%), or via text (12%).
Read MoreTypes Of mCommerce Product Purchases By Gender, September 2012 [CHART]
About a third of men have purchased digital content via their mobile devices.
Read MoreTrust In Advertising By Type, April 2012 [CHART]
One reason for TV’s influence on product purchases could be the trust that consumers place in these ads.
Read MoreeCommerce Product Categories [CHART]
Nearly half of online buyers surveyed by Compete had purchased books online in the past three months, while 41% had bought movies, music and video games.
Read More