Mothers Archives - Page 7 of 9

Social Sites Used By American Moms, March 2013 [CHART]

Moms overindex in their use of all the other leading social platforms—YouTube, Instagram, Twitter, Pinterest and Google+.

Mothers are 20% more likely than the general population to use social media.

Nearly four in 10 online moms read blogs at least once per month in 2012, and more than 4 million moms wrote them.

More than eight in 10 of these women use social networking sites at least once per month, with three-quarters using Facebook specifically.

Reviews and ratings from other moms were the most important overall factor when making a purchase decision for nearly half of moms.

60% of moms reported that retailer apps were the most popular apps to help them make purchase decisions.

Fully 70% of moms reported using their smart phone or tablet to shop.

In January 2012 that nearly one-third of moms searched the internet for health information once a day or every few days.

Seventy-eight percent of US mom internet users surveyed who looked for recipes online or off went to websites vs. 66% who said they’d used Pinterest.

The ten most popular posts of 2012 at the e-Strategy Blog, based on the number of page views.