Mobile Social Archives - Page 24 of 28

Top Mobile App Types For Data Consumption, September-December 2012 [CHART]

Video streaming and communications applications such as YouTube, Hulu, and Netflix accounted for exactly half of data consumption on tablets, and 45% on smartphones.

Facebook’s Mobile Users, Q4 2010 – Q4 2012 [CHART]

Mobile’s share of ad revenues jumped from 14% in Q3 to 23% in Q4, slightly above at least one prior estimate.

Driving & Smart Phone Use, June 2012 [CHART]

Almost nine out of 10 of those using a smartphone while driving said they made or answered calls.

Global Facebook Advertising CPC Rates By Device, December 2012 [CHART]

Cost-per-click on mobile ads was $1.38 vs. 81 cents on desktop, according to Kenshoo Social.

Global Facebook Ad Spending By Device & OS, December 2012 [CHART]

Breaking down how that mobile spending was distributed by device, the company found, unsurprisingly, that on smartphones, Android received the bulk of Facebook ad spend, at 71%, while on tablets, nearly all Facebook mobile advertising revenues went to iOS devices.

Top iPhone Apps Of 2012 [CHART]

The iPhone apps on the list that saw the biggest year-over-year growth were Facebook Messenger (+554%) and Instagram (+197%), also owned by Facebook.

Frequency Of Mobile Social Network Visits, July 2011 & March 2012 [CHART]

In the US, 60% of smartphone users surveyed by Google in March 2012 reported that they visited mobile social networks daily, up from 54% in July 2011.

Devices On Which People Access Social Media, 2011 & 2012 [CHART]

There is no question that social media has gone mobile, as more and more consumers access their accounts via smart phones and tablets.

Time Spent On Mobile By Activity, January 2013 [CHART]

The top activity, texting, occupies 14.1% of consumers’ mobile time.

Smart Phone Behaviors By Parents & Childless, January 2013 [CHART]

Smartphone users with children under 18 in their household are more likely than those without to use their devices for a variety of activities.