Posts Tagged ‘Mobile Social’
Affluents' Multi-Screen Behavior, March 2013 [TABLE]
51% of affluents have engaged with social media about a TV program while watching that program.
Read MoreMobile Website Features Of Alcohol Brands, December 2012 [CHART]
About nine in 10 alcohol brands incorporate links to social networks into their mobile websites.
Read MoreTop 10 Websites By Share Of Mobile Visits, February 2013 [CHART]
Google ranks as the top site, with 17.3% market share of visits.
Read MoreMobile Behavior Of American Smart Phone Users, December 2012 [TABLE]
This year there will be 121.3 million mobile gamers in the US, accounting for 49% of all mobile users.
Read MoreAdvertising Click-Through Rate Benchmarks, March 2013 [CHART]
Social and mobile gaming ads generate an average click-through rate (CTR) of 3%.
Read MoreTime Spent On Mobile vs. PC By Website Type, April 2013 [CHART]
This graphic from comScore illustrates time spent on the Internet using a PC vs. mobile.
Read MoreBehavior Of Twitter's Mostly Mobile Users, February 2013 [CHART]
These Primary Mobile Users are 57% more likely to compose original tweets, 63% more likely to click on links.
Read MoreTop Desired Car Technologies, October 2011 [CHART]
Use of smart phone apps for services like Pandora or Spotify for in-car music listening has shown rapid growth, rising from 6% of US mobile phone owners in 2010 to 17% in 2012.
Read MoreTop 3 Activities Moving From Desktop To Mobile, February 2013 [TABLE]
Almost 4 in 10 PC users are now accessing content on their tablets and smart phones instead of their desktops.
Read MoreHow People Share Mobile Phone Videos, November 2012 [CHART]
Since nearly all mobile video viewers are mobile video sharers, Vine may be a good opportunity for brands looking to link up their paid, owned and earned strategies.
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