Mobile Messaging Archives - Page 3 of 3

Social Networks For Advertising [CHART]

Facebook is easily the most popular social channel for advertising, but Instagram seems to be gaining on more mature offerings.

Consumers aged 14 and older access apps more frequently on smartphones than tablets, with social media the top app type on both devices.

In the battle among the social networks to attract new users, 2016 will be a banner year for Snapchat.

Instagram adoption among brands is nearly ubiquitous across industries. Snapchat, on the other hand, is a different story.

Snapchat is getting more popular with older demographics, particularly the 25-34 and 35-44 age groups.

Consumers are more likely to trust brand content found in a print newspaper and on TV than in a variety of social platforms.

Apps continue to dominate US time spent with mobile, reaching 90% of mobile minutes in June 2015, up from 86% share in Q2 2014.