Posts Tagged ‘Mobile Email’
Marketing Email Click-To-Open Rates By Industry & Platform, Q2 2013 [TABLE]
While readers clicked on 23% of emails opened on desktop in Q2 2013 in the US, only 11% did so for emails on mobile.
Read MoreLength Of Time Marketing Emails Are Ready By Device, Q2 2013 [CHART]
Android devices saw the lengthiest periods of engagement with email: 53.3% of emails opened on Android phones were read for 15 seconds or more, followed by 41.9% of emails read on the Android tablet.
Read MorePrimary Device Used To Open Marketing Emails, Q2 2013 [CHART]
The smart phone took 48.1% of opens in Q2 2013, and the tablet took 13.8%, leaving the desktop with less than four out of 10 marketing email opens.
Read MoreMobile Email Interactions, Q2 2013 [CHART]
Fully half of email opens during Q2 occurred only on a mobile device.
Read MorePopular Second Screen Activities For TV Viewers, September 2013 [CHART]
1 in every 4 TV viewers surveyed across a range of countries is using a second screen to watch 2 or more programs, live events, or shows at the same time.
Read MoreEmail Click-to-Open Rates By Industry, Q2 2012 [CHART]
49% of email opens happen on a mobile device.
Read MoreB2C Email Read Duration By Device, Q2 2013 [CHART]
53.3% of Android Phone users who open emails on their device spend more than 15 seconds reading them. The corresponding figure for desktop readers is 36.6%.
Read MoreUS Mobile Ad Spending By Format, 2011-2017 [TABLE]
In 2010, just 2.1% of all digital search ad dollars were spent on mobile devices. This year, that share will reach 22.1%.
Read MoreLikelihood Of Opening Emails On Smart Phones By Age Group, August 2013 [CHART]
88% of smart phone owners aged 18-30 open emails on their devices, and 52% say that their device has become the primary device on which they open their emails.
Read MoremCommerce Prompted By Mobile Promotional Email, December 2012 [CHART]
Only 6.1% of respondents had actually bought something on their smartphone or tablet after reading a promotional email.
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