Posts Tagged ‘Mobile Email’
Primary Reason For Reading Promotional Email Via Mobile, December 2012 [CHART]
Almost one-quarter of respondents said the No. 1 influence on whether they would open a promotional email was the familiarity of the sender’s name.
Read MoreRetail Advertisers Mobile Post-Click Action, Q1 2013 [CHART]
Mobile commerce, store locator and site search are among the top actions retail advertisers are using to drive web and foot traffic.
Read MoreAmerican Latinas' Mobile Activities, August 2013 [CHART]
Latinas are more likely than non-Hispanic white females to engage in a variety of activities on their mobile devices.
Read MoreEmail Marketing Open Rate Share By Device, H2 2011 & H2 2012 [CHART]
71.8% of US email users ages 24 to 40 said they typically read their personal email throughout the day.
Read MoreMultitainment In The UK, August 2013 [CHART]
Media stacking is more common than media meshing, with 49% of UK adults engaging in the former on a weekly basis, compared to 25% for the latter.
Read MoreEmail Overload & Mobile Opens, July 2013 [TABLE]
1 in 10 respondents said they dealt with more than 300 emails a day, with close to one-third of those saying that marketing and promotional emails accounted for at least three-quarters of their emails.
Read MoreMost Common Tablet Activities By Age, July 2013 [CHART]
While young (18-29), middle-aged (30-49) and and older (50-64) tablet users display strikingly similar levels of use of their devices, they sometimes differ when it comes to their preferred activities.
Read MoreTop Social Sharing Channels By iPhone vs iPad, June 2013 [TABLE]
iPhone users drove the greatest percentage of sharing, with 12.4% of users sharing online content on the Apple phone.
Read MoreDesktop vs. Mobile Content Sharing Channels, June 2013 [TABLE]
Consumers were nearly twice as likely to click and share content through mobile devices, as compared with the desktop.
Read MoreGlobal Email Open Rates By Daypart & Device, May 2013 [TABLE]
Desktop and smartphone email opens happened most often between 10am and 4pm—during the typical workday.
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