Posts Tagged ‘Mobile Apps’
Digital Retail Tools' Effect On Product Trials, September 2012 [CHART]
36% of US consumers surveyed who follow a retailer on social media said that the retailer’s updates had led them to try a new product they had not bought before.
Read MoremCommerce Purchase Considerations, September 2012 [CHART]
52.4% of the smart phone and tablet owners surveyed cited price as the most important consideration for making a mobile purchase.
Read MoreMobile Engagement With Travel Content [CHART]
Just one-quarter of smartphone and tablet users know exactly what they are looking for when they first access a travel application or website on their device, while more than 2 in 5 either have no idea or just a general idea.
Read MoreUse Of Mobile Content, April vs. July 2012 [CHART]
During the 3-month average ending in July 2012, 37.9% of US mobile subscribers accessed a social networking site or blog on their device.
Read MoreMobile Advertising Post-Click Actions, 2011 [CHART]
Watching video accounted for 71% of the post-click campaign action mix for entertainment advertisers in 2011, far higher than the 24% figure for the average advertiser campaign.
Read MoreHow Social Consumers See It vs. How Social Maketers See It [INFOGRAPHIC]
This infographic from the Pivot Conference looks at the differences in perception between social consumers and social marketer.
Read MoreMobile Americans Who Geo-Tag Their Social Media Posts & Photos By Generation [CHART]
Users’ likelihood of location tagging was heavily dependent on age, with as many as three-quarters of younger adults doing so.
Read MoreThe Consequences To Retailers Of Going App-less [CHART]
54% of mobile applications users say there are consequences to retailers not providing mobile apps, some of those consequences for the shoppers themselves and some for the retailers.
Read MoreHow People Respond To Ads On Their Smart Phones [CHART]
Roughly 1 in 4 smartphone users have purchased applications or mobile web content over their devices.
Read MoreInfluence Of Promotional Messages On Mobile Users [CHART]
32% of smartphone owners have made a purchase after receiving a promotional message on their mobile device via email.
Read More