Posts Tagged ‘Mobile Apps’
How Mobile Americans Learn About Shopping Apps, December 2012 [CHART]
Mobile users primarily found out about new shopping apps from app stores (42%), but 37% also said they found out about them from friends.
Read MoreMobile Consumers' Attitudes Toward Shopping Apps, December 2012 [CHART]
Two-fifths of smartphone and tablet shoppers said using a shopping app strengthened their connection to the brand.
Read MoreLuxury Marketing Content & Tactics, October 2012 [CHART]
The most popular approach among content, conversation and product-promotion tactics: posting product imagery, which 81% were using.
Read MoreMobile Use By Luxury Brand Shoppers, January 2013 [CHART]
59% of luxury brand shoppers say they’ve used mobile to interact with a company.
Read MoreMarketing Investment Opinions: Consumers vs. Marketers, January 2013 [CHART]
Consumers and marketers disagree on where companies should invest more of their marketing time and resources to improve customer loyalty.
Read MoreGlobal Smart Phone & Tablet App Users By Demographic, September 2012 [CHART]
Millennials were the most likely to use mobile and tablet apps.
Read MoreTop iPhone Apps Of 2012 [CHART]
The iPhone apps on the list that saw the biggest year-over-year growth were Facebook Messenger (+554%) and Instagram (+197%), also owned by Facebook.
Read MoreTop Android Mobile Apps Of 2012 [CHART]
On Android, the Google Search app had the greatest number of average monthly unique users, followed by apps for Gmail, Facebook, Google Maps and YouTube.
Read MoreLeading Social Media Marketing Tactics, April 2012 [TABLE]
46% of US marketers reportedly used Facebook messaging as a marketing tactic. However, when looking toward the next 12 months, only 19% said they planned to continue using Facebook private messages.
Read MoreTime Spent On Mobile By Activity, January 2013 [CHART]
The top activity, texting, occupies 14.1% of consumers’ mobile time.
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