Mobile Apps Archives - Page 51 of 66

Pay TV Tablet App Use, February 2013 [CHART]

26% of respondents with tablets had downloaded their service provider’s tablet app. But even of those who had downloaded the app, only 18% said they’d used it.

Luxury Brand Mobile Apps By Platform, December 2011 & January 2013 [TABLE]

70% of 100 select luxury brands had at least one iOS mobile app in January 2013—the same percentage that had one in December 2011.

Consumer Reactions To Poor Mobile App Experiences, March 2013 [CHART]

56% of mobile application users report having encountered a problem (crash, freeze, error, etc.) when accessing an app.

Content Marketing: Effectiveness In The UK, March 2013 [CHART]

94% of marketers in the United Kingdom are using content marketing, making this activity more entrenched than in North America and Australia.

How People Watch Video On Smart Phones By Country, 2012 [TABLE]

In 2012, US mobile video viewers watched via both apps and the mobile web: 72% said they’d watched video by either method.

Mobile Advertising Post-Click Behavior, 2012 [CHART]

16% of advertisers on the Millennial Media platform integrated mobile commerce experiences into their campaigns last year, according to the network’s year-in-review report.

Types Of Mobile Apps Moms Use To Aid Purchase Decisions, December 2012 [CHART]

60% of moms reported that retailer apps were the most popular apps to help them make purchase decisions.

Technology Adoption Trends, March 2013 [CHART]

Tablets will become the primary computing device for college-age students and younger, supplanting laptops and desktops, agree 66% of agency leaders.

Mobile Website Features Of Alcohol Brands, December 2012 [CHART]

About nine in 10 alcohol brands incorporate links to social networks into their mobile websites.

Cost per Loyal Mobile App User Index, June 2012 – January 2013 [CHART]

The Cost per Loyal Mobile App User Index measures the cost of acquiring a loyal user for brands who proactively market their apps.