Posts Tagged ‘Mobile Apps’
Fastest-Growing Social Apps, Q3 2013 – Q1 2014 [CHART]
Snapchat ranks as the fastest-growing social application by a fair margin, with its number of users up 67% between Q3 2013 and Q1 2014 (+95% among 16-19-year-olds).
Read MoreGlobal Mobile In-App Ad Spending, 2013 & 2018 [CHART]
In January 2014, it predicted that mobile in-app ad spending worldwide would explode from $3.5 billion in 2013 to $16.9 billion by 2018.
Read MoreEngagement & Impact Of Mobile Ads In UK, January 2014 [TABLE]
Because UK mobile internet users spend so much time with apps, it comes as no surprise to learn that in-app ads are the most commonly seen.
Read MoreAverage Number Of Mobile Apps Actively Used By Country, January 2014 [CHART]
The majority of non-voice mobile time is likely being spent with apps rather than the mobile web.
Read MoreTop Mobile Marketing Metrics, May 2014 [CHART]
While only 31% of marketers and agencies ran campaigns or promotions directed at mobile users last year, a slight majority 52% plan to run campaigns specific to mobile users this year.
Read MoreBlack LGBT Online Activities, March 2014 [CHART]
Black LGBT internet users showed a heavy preference toward Facebook actions compared with other digital activities, with the majority having Liked a business on Facebook.
Read MoreMobile Capabilities Offered To Hotel Guests, March 2014 [CHART]
Website-related mobile activities were the most popular mobile capabilities offered to guests by accommodation owners worldwide, with 45% allowing guests to book rooms on their sites on a mobile device and 38% reporting having mobile-friendly versions.
Read MorePrimary Reason People Use Mobile Health & Fitness Apps, March 2014 [CHART]
Goal tracking was the No. 1 reason for accessing mobile health and fitness apps, cited by three in 10 internet users who used or planned to use them.
Read MoreFrequency Of Mobile Health & Fitness App Use, March 2014 [CHART]
70% of respondents accessed or planned to access health or fitness apps at least daily.
Read MoreUK Average Weekly Mobile Banking Transactions, 2012 & 2013 [CHART]
BBA found that the average number of mobile banking transactions conducted weekly via mobile app more than doubled between 2012 and 2013, from 9.1 million to 18.6 million.
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