Posts Tagged ‘Metrics’
Email Open & Click Rate Trends, Q4 2009-Q4 2013 [CHART]
Open rates have been trending up, while click rates are moving in the opposite direction.
Read MoreAverage Viewability Rates For Video Ads In North America, January 2014 [CHART]
Video ad management and ad-serving platform Vindico found that between September 2013 and December 2013, just 44% of ads served via its Adtricity platform were in-view.
Read MoreTwitter Ads Outperform Facebook Ads [VIDEO]
Facebook impressions exceed those of Twitter by so much that Facebook consistently delivers more clicks despite offering a much lower CTR on average.
Read MoreSocial Media Post-Click Engagement Rankings [TABLE]
StumbleUpon referred more traffic to publishers than a host of other popular social sites (such as YouTube and LinkedIn), combined.
Read MoreTop Metrics To Measure Engagement, November 2013 [CHART]
86.2% of US agency and marketing executives said that engagement was a priority for their company.
Read MoreLift In Email Performance With Coupon Incentives, Q4 2013 [CHART]
Email campaigns that offered recipients a coupon had a 34% higher unique click rate and a 14% higher unique open rate.
Read MoreEmail Marketing Performance By Daypart, Q4 2013 [TABLE]
That emails sent during off-peak hours – when the volume of emails was lowest – enjoyed the best response rates.
Read MoreFrequency Of Email Testing [CHART]
64% of B2C organizations routinely track tests through the entire funnel.
Read MoreEmail Marketing Benchmarks [INFOGRAPHIC]
This infographic from Experian illustrates some winning email marketing benchmarks.
Read MoreEmail Subject Line Personalization Linked To Higher Open Rates, February 2014 [CHART]
Emails with personalized subject lines enjoyed 26% higher open rates than those without (19.4% vs. 15.4%).
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