Posts Tagged ‘Metrics’
Content Marketing Metrics, Leaders & Followers [TABLE]
An Aberdeen Group report revealed that the most effective content marketers are also those most likely to measure.
Read MoreUse Of Advanced Video Metrics, Q1 vs Q2 2014 [CHART]
Among those advertisers using a form of advanced measurement during Q2, some 28% requested a cross-screen analysis.
Read MoreEmail Metrics By Daypart, Q4 2013 [TABLE]
Emails sent during the nighttime hours of 8pm to 12am saw the highest unique open rates, click rates, transaction rates and revenue per email.
Read MoreEmail Marketing Metrics By Day Of Week, Q4 2013 [TABLE]
Saturday had the highest open rates and average order sizes compared with all other days.
Read MoreTop Challenges To Measuring Marketing's Business Contributions, April 2014 [CHART]
73% of US marketers said that data analysis would be more of a priority in 2014.
Read MoreMarketing Execs' Attitudes Toward Ability To Measure Business Contributions, April 2014 [CHART]
Marketers worldwide felt they were doing a good job at proving their effect on business to their leadership teams.
Read MoreFrequency Of Marketing Metrics Reporting To CEOs, 2013 & 2014 [CHART]
85% of marketers worldwide said the pressure to measure marketing’s business value and contribution had increased.
Read MoreMetrics Used To Measure Content Marketing Success, May 2014 [CHART]
Nearly two-thirds of US content marketers said they used social shares and Likes to determine success, the second most popular metric.
Read MoreMetrics Brands Use To Measure Social Content Effectiveness, April 2014 [CHART]
80% of US client-side marketers measured the effectiveness of their social content, with social media metrics such as Likes the most common.
Read MoreEmail Opens By Hours After Send, H2 2013 [CHART]
Email engagement tends to be more concentrated in the first few hours post-send on mobile phones than on desktops and tablets.
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