Posts Tagged ‘Metrics’
Email Inbox Placement Rate By Industry [CHART]
Deliverability rates by industry showed not only clear winners and losers, but how inconsistent inbox placement rates are when looking beyond the global average.
Read MoreEmail Inbox Placement Rates, May 2013 – April 2014 [CHART]
September was the most difficult month to reach the inbox, while December and January were the easiest.
Read MoreGlobal Email Inbox Placement Rates [INFOGAPHIC]
83% of permission-based emails worldwide reached the inbox over the past 12 months, with 6% being sent to spam and 11% blocked.
Read MoreMetrics Content Marketers Wish They Could Measure, May 2014 [CHART]
Survey after survey suggests continued content marketing investment in coming years, with a majority of respondents indicating regular annual spending increases.
Read MoreMobile Ad CTRs By Device & Platform, H1 2014 [CHART]
Mobile ads served in applications had a significantly higher click-through rate (CTR) than those served on the mobile web (0.56% and 0.23%, respectively) during the first half of this year.
Read MoreMarketers' Most Popular Online Metrics, August 2014 [CHART]
Clicks, response and conversion rates (51%) the most commonly-cited top-5 measure.
Read MoreEmail Subscriber Activity By Industry, Q2 2014 [CHART]
Yesmail’s analysis of email database subscriber behavior during Q2 shows that just 1.3% of B2B email subscribers were active, the lowest proportion of the industries studied.
Read MoreEmail Click-to-Open Rates By Industry & Device, Q2 2014 [CHART]
Mobile devices accounted for 64.5% of all email opens during the second quarter of this year.
Read MorePromoted Tweets Performance Metrics, January 2014-June 2014 [TABLE]
Twitter CPC rates rose throughout the first half of the year (with the exception of May, when they dipped by 1 cent) and hit an average 29 cents in June 2014.
Read MoreContent Marketing Metrics: Most Effective Activities, May 2013 [CHART]
Metrics such as page views, clickthrough rate, likes and shares provide a view of how an online audience is engaging with content, but these have proven to be shortsighted.
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