Posts Tagged ‘Metrics’
Google AdWords Benchmark Metrics By Industry [CHART]
The median click-through rate (CTR) in AdWords across industries is 1.91% on the search network.
Read MoreInfluencer Engagement Challenges, May 2015 [CHART]
Identifying the right influencers was the biggest challenge when rolling out an influencer engagement strategy, cited by 75% of marketers.
Read MoreUS eCommerce Metrics by Device, Q1 2015 [CHART]
Smartphones have grown to represent almost 1 in 5 visits to US eCommerce retailers.
Read MoreEmail Click-Through Rates By Hour, 2013 [CHART]
Trends surrounding click rates by hour scheduled are very similar to those surrounding open rates by hour scheduled.
Read MoreEmail Open Rates By Hour Scheduled, 2013 [CHART]
Open rates tended to be highest for emails scheduled in the evening hours, and lowest for those scheduled in the early morning and during traditional work hours.
Read MoreUS eCommerce Benchmarks By Device, Q2 2014 [TABLE]
Tablets (2.67%) continued to far outpace smartphones (0.94%) in conversion rates in Q2 (as they did in Q1).
Read MoreEmail Open & Click-Through Rates, 2010-2014 [CHART]
Email open rates declined on a quarter-over-quarter basis in Q2 to 30.8%, although they remain up from the year-earlier period (28.5%).
Read MoreEmail Open & Click Rates By Subject Line Length, 2013 [CHART]
Email newsletters with short subject lines of between 4-15 characters sported the best open rates last year.
Read MoreUser Of Customer Lifetime Value Metrics, September 2014 [CHART]
Attracting new customers is considered a greater priority for marketing organizations today than turning current customers into customers for life.
Read MoreGmail Tab Delivery & Read Rates By Industry [CHART]
Gmail’s tabbed inbox seems to be having a positive influence on promotional emails’ inbox placement rates.
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