Posts Tagged ‘Metrics’
Top Metrics For Measuring Online Video Advertising Success [TABLE]
While 26% of ad agencies said measuring views was the most important measurement of a video ad campaign, 23% named brand lift and 22% said sales impact.
Read MoreThe Engagement Metric [INFOGRAPHIC]
Socialbakers believe the best way to compare social performance is to analyze Engagement Rates, as they argue in this infographic about the engagement metric.
Read MoreCEOs Hating On Marketers
80% of CEOs do not really trust nor are very impressed with marketers’ work.
Read MoreCEO Attitudes Toward Marketers [TABLE]
About 3 in 4 CEOs globally say they want marketers to become fully focused on ROI, per results from a Fournaise Marketing Group survey released in July 2012.
Read MoreAttribution Modeling Use [CHART]
Only 1 in 4 company marketers report engaging in any kind of attribution modeling to give them more insight into the relationship between different channels.
Read MoreWhy US Execs Shift Budgets From Traditional To Digital Marketing [CHART]
via emarketer.com February findings from demand-side platform DataXu showed that those US executives who planned to shift some of their budget from traditional to digital marketing efforts did so primarily because of digital’s increased measurability and accountability, as well as its greater ability to foster customer engagement. Lower cost per new customer was also a…
Read MoreThe Business Case For Social Media
While this is good advice, I also love the accelerated drawing format that illustrates the ideas.
Read MoreBeyond Web Analytics
This presentation was given by Kristin Gast and David Erickson of Tunheim Partners on March 25, 2010, at the Minnesota Council of Nonprofits’ Technology and Communications Conference, Remix, Refresh, Reload: Balancing New Media & Traditional Strategy.
Read MoreUsing Analytics To Investigate, Evaluate & Decide
Presentation by Noelle Hawton, David Erickson and Natalie Wires of Tunheim Partners on February 4, 2010, before the Minnesota Council on Nonprofits Communicator Series: Communication to Conversation: Engaging in Today’s World.
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