Metrics Archives - Page 14 of 19

B2B Search Advertising Trends, Q1 2012-Q1 2013 [CHART]

Looking at the B2B vertical, the study finds that impressions rose 27.2% year-over-year, while clicks stayed flat.

Brand Lift Performance For Advanced Tablet Ads, October 2012 [TABLE]

The banner to full-page ad showed 380% greater mobile ad awareness over the control group who had not seen any ad.

Engagement & Click-Through Rates For Advanced Tablet Ads, October 2012 [TABLE]

At a clickthrough rate (CTR) of 8.7%, the banner to full-page ad’s clickthrough performance on tablets was more than four times greater than the static web banner.

Completion Rates By Length Of Mobile Rich Media Video Ads, April 2013 [CHART]

Completion rates for very short videos (less than 30 seconds) had the lowest completion rate (35.8%), behind even the longest ads (150 seconds and longer), which had a roughly 50% completion rate.

US Social Commerce Metrics For Select Sites, 2012 [TABLE]

Even if fCommerce did not work out for plenty of retailers, they are still positive about the role Facebook plays in social commerce.

In-Stream Video Ad Response Rates By Gender, 2012 [TABLE]

Men responded more to in-stream video ads than women, with a 17.6% higher click-through rate (CTR; 2.81% vs. 2.39%).

Video Advertising Impressions By Format, 2010-2012 [CHART]

Interactive pre-rolls represented 36% of video ad impressions in 2012.

Click-Through Rates For Emails That Include Social Sharing, April 2013 [CHART]

Emails that include social sharing buttons have a click-through rate 158% higher than those do not (6.2% vs. 2.4%).

North American Email Marketing Metrics, Q4 2011 & Q4 2012 [TABLE]

Unique open rates increased from 14.4% in Q4 2011 to 16.3% in Q4 2012, while click-through rates, transaction rates, and revenue per email all held relatively steady.

North American Email Marketing Metrics By Day Of The Week, Q4 2012 [TABLE]

Opens and click-throughs were highest on Saturdays and Sundays.