Media Archives - Page 3 of 9

Premium Content Publishers vs. Facebook, November 2012 [CHART]

Agencies and marketers rate premium content publishers higher than Facebook for brand-focused advertising.

The Effect Of Twitter On Journalism [VIDEO]

The rise of Twitter brought concerns within the industry – would this overwhelming source of direct raw information put professional reporters out of business?

Daily & Weekly Content Activities Of Tablet Owners, August 2012 [TABLE]

Pew found that getting the news was the No. 2 activity conducted on tablets both on a daily and weekly basis, not far behind email.

American B2B Media Industry Revenue, H1 2010-H1 2012 [CHART]

Business-to-business (B2B) media and information industry revenues reached $12.5 billion in H1 2012, representing 3.3% growth from $12.1 billion in H1 2011.

Americans' Attitudes Toward Social Networks [TABLE]

62% of American adults say they are afraid of missing something (e.g., news, an important event or status update) if they do not keep an eye on their social networks.

Why People Listen To AM/FM Radio [CHART]

63.3% of public radio listeners said that a main reason for listening to AM/FM radio is to stay informed about the news.

Factors Influencing Perceptions Of Companies [CHART]

Search results influence consumers’ perceptions about a company, according to 81% of the respondents worldwide in a November 2011 study.

Email Unsubscribe Rates By Industry [TABLE]

Travel & leisure registered a particularly high unsubscribe rate, which rose to 6.77% in the bottom quartile. Computer software was again a top performer, though nonprofits recorded the lowest average.

Email Click-Through Rates By Industry [TABLE]

The average CTR across the regions was 5.2%, though Canada achieved just 3.8% compared with 5.4% in the US and 5.1% in EMEA.

Unique Email Open Rates By Industry [TABLE]

Consumers were more receptive to email messages issued by the computer software industry, with the top performers in that industry achieving open rates of 55.0%.