Posts Tagged ‘Media Marketing’
Online vs. Total Marketing Budgets In 2012 For Select Industries [CHART]
On average, companies spent 10.4% of revenues on marketing activities in 2012. Of that budget, 2.5% of total revenues were spent on digital media initiatives.
Read MoreAmericans' Awareness Of News Industry’s Financial Woes, March 2013 [CHART]
Fully 31% of respondents reported having stopped turning to a particular news outlet because they felt it was no longer providing them with the news and information they were accustomed to getting.
Read MoreViewability Rate For Rich Media Ads By Industry, September 2012 [TABLE]
Rich media ads purchased by firms in the travel industry were most likely to be viewable, at 10 percentage points above average, while those in the financial vertical were only seen half the time.
Read MoreNews Audience Trends, 2011 vs 2012 [CHART]
Local TV saw a significant 6.5% drop in audience size between 2011 and 2012, finds Pew Research Center’s Project for Excellence in Journalism in its State of the News Media 2013 study.
Read MoreOnline Marketing Success Factors [CHART]
Design, development and maintenance of the corporate website was cited by 45% of respondents as contributing to marketing success.
Read MoreEmail Volume Variance By Industry, Q4 2012 [CHART]
Email volume rose 5.4% year-over-year in Q4.
Read MoreEmail Read Rates By Sector, Q4 2011 vs Q4 2012 [CHART]
Average email read rates around the world were less than 17% in Q4 2012, slightly down from a year earlier.
Read MoreTrust In General News Sources By Age, January 2013 [CHART]
Traditional media and online search engines are the most trusted general news information sources around the world, trusted by 58% of citizens.
Read More2013 Edelman Trust Barometer [PRESENTATION]
The 2013 Edelman Trust Barometer is the PR firm’s 13th annual trust and credibility survey of 26,000 ordinary people, ages 25-64 across 26 countries.
Read MoreTechnologies Through Which Mobile Americans Get News, September 2012 [CHART]
42% of US smart phone owners and 40% of tablet owners considered their laptop or desktop computers their primary news source.
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