Media Marketing Archives - Page 15 of 20

US Digital Content Subscribers By Content Type, 2013 [CHART]

Although a sizeable portion of the target audience remains unwilling to pay for online or mobile content, many consumers are beginning to accept the idea that quality comes at a price.

Incremental Mobile Search Advertising Clicks, July 2013 [CHART]

Google has run studies in the past showing that somewhere in the range of 85-89% of search ad clicks are incremental – meaning that visits to the advertiser’s site from the ad clicks are not replaced by organic clicks when the search ads are paused.

Americans' Leading Sources Of News By Media, June 2013 [TABLE]

FOX led the news channels, cited by 8% of respondents, followed by CNN at 7%.

Preferred Source Of News By Media & Demographic, June 2013 [TABLE]

Those older than 65 and those without a college degree were the most likely to prefer TV news.

Preferred Media Type For Main News Source By Age, July 2013 [CHART]

Asked their main source of news about current events in the US and around the world, 55% of survey respondents chose TV, with the internet coming in a distant second at 18%.

Media & Entertainment Strategic Priorities During Digital Transformation, June 2013 [CHART]

Digital’s share of top-line revenue is expected to grow from 47% on average this year to 57% by 2015.

How Media Organizations Use Facebook Data To Promote Content [VIDEO]

Jay Budzik and Jason Jedlinski share how Perfect Market’s social sharing tool helped KTLA.com nearly double its Facebook referral traffic.

Tablet vs. Smart Phone Website Visits For Select Industries, January 2013 [CHART]

Travel not only had the highest percentage of internet traffic coming from tablets at 11.2%, but it was also the only industry studied that actually saw more tablet traffic than smart phone traffic.

US Traditional Media Revenue Outlook, 2013-2017 [CHART]

PwC has issued its annual “Entertainment & Media Outlook” report, which contains projections for online and offline media markets through 2017.

Email Volume Variance By Industry, Q1 2013 [CHART]

Email volume increased by 11.6% year-over-year in Q1, following a 5.4% year-over-year increase in Q4.